Halloween is fast approaching and we, a department store, intend to use the event to establish an emotional connection with our customers.
Our audience is families looking to get dressed up and have fun with neighbours and family friends.
Our campaign objectives are to:
• Drive foot traffic both in store and online
• Facilitate in store conversion.
• Combat our competitors Halloween events.
• Build an event identity to position us as a destination for Halloween in the Australian market.
What is fun about halloween and how can families celebrate it?
Pitches should focus on trick & treating, costumes, and confectionary.
Please contact firstname.lastname@example.org for more information.
Pitch deadline is 12PM Friday September 11.