A major player in the fast-food industry has issued a brief for articles that distinguish the fast casual dining experience.
The client wants to take the relatively unknown concept of 'the fast food casual dining experience' and position themselves as thought leaders.
The target audience is:
- Young and trendy
- Social diners
- Enjoy the opportunity to eat healthy with the addition of convenience.
- Prefer the ideal setting for catching up during / after work or after another activity (gym, movies, shopping)
Please contact firstname.lastname@example.org for more information.
The core message for pitches should be to promote the fast-food dining experience and how our client is leading the way in this regard.