Brief

Risk Services: Educating a growing consumer base
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PoliticsAndBusiness HealthAndEducation LifestyleAndWellbeing
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Australia
Description

A client in the Risk Services industry has issued a brief for multiple articles intended to educate their customer database on their full product range, all available benefits and how valuable a business partner they are. 

 The brand is looking to increase member loyalty and sentiment towards itself and generate content that is relevant to the customer. 

The main focus of these pieces is to offer education on member services on offer and increase the take rate on CRS-products. 

 Contact: lachlan@newsmodo.com for more information. 

 The target audience is the membership database with a secondary focus on staff, suppliers and prospective members thinking of signing up. 

 Topics that we would like covered include: 

 - Key product categories. 

 - Protection tips. 

 - Member success stories. 

 - How to make the most of your membership. 

 - Successful cooperatives around the world.