We are looking to produce informative, insightful content for our client who offers a service for parents seeking to enrol their child in a private school. They bill themselves as an "impartial third party" who guide parents through the research and enrolment process.
By taking the stress out of a difficult process for busy, caring parents, our client has developed a reputation for both expertise and trustworthiness. It aims to build on this reputation by publishing useful and inspiring content for parents researching private education options.
The content will cover factual information about the enrolment process, insight into the decision process, and will offer advice and encouragement for parents deeply interested in their child's growth and well-being. The tone will instil a sense of trust, being both authoritative and knowledgeable, but also warm and encouraging.
For more information about the topics our client would like to cover, email Lachlan at email@example.com.