Brief

Keen to write for one of Australia's biggest telcos?
Categories
PoliticsAndBusiness RealLife ScienceAndTechnologies HealthAndEducation RuralAndFarming
Expertise
Copywriter PrintJournalist PhotoJournalist MultimediaJournalist ProfessionalBlogger DataGraphics TelevisionReporter OpinionWriter Fixer RadioJournalist
Australia
Description

The project:

 

We're gearing up to work with one of the biggest telecommuications companies in Australia on content that supports enterprise businesses with their telecommunications and internet needs.

 

If you're an expert/specialist in the area of telecommunications, networking and telephony, this brief is for you.

 

What we need:

 


We're after pitches on the following themes:

 

1. Business networks (mostly for larger business, not small)

 

2. Enterprise communications

 

Pitches should fall under one or more of these categories, in order to be relevant to the client:

  

1. Internet of things: connecting simple devises to the network (m2m)

 

2. Machine to machine learning: data communication between machines

 

3. Cybersecuirty: DDOS, remote access, network firewall

 

4. Business resilience: Backup and recovery

 

5. Enterprise networks: IP Wan, multimode networks

  

6. Fibre optic network: Enterprise network

  

7. Cloud: Connecting to the cloud

 

 

Pitches should include:

 


Practical, helpful information on the above topics, or case studies where relevant.

 

 

 

All content should "give" the audience something.

 

Target audience:


Smart, intelligent business-goers who are educated

 

Technical decision makers

ICT managers

Sitting above CIO

Primarily technical contacts

 

 

 

Tone of voice:

 

Formal, business, direct and straight-forward. Don’t talk down to them.

 

Intended article length

 

600-800 words. 

Intended article deadline: 

 

August.


 

 

 

Research/interviews: 

 

Where relevant and able to include.

 

 

 

Things to avoid:

 

DO NOT include mentions of: Telstra Business, Optus, TPG Business, Macquarie Telecom, iiNet Business, Next Telecom

 

** please keep in mind the target audience is Austrailian-based**